TrimenECO LLC  Contact: John Poris 248-535-9576 info@TrimenECO.com www.TrimenECO.com                                                     FOR IMMEDIATE RELEASE   INNOVATIVE INSULATION MITIGATES THERMAL BRIDGING AND NOW ALLOWS BUILDING ELEMENTS TO PERFORM AS DESIGNED   Farmington Hills, Michigan, June 8, 2009 – TrimenECO LLC, authorized sales agent for AMCRG, announces the availability of ATI - Advanced Thermal InsulationTM, a new and innovative thermal Insulation designed to overcome noted disadvantages of other insulations. ATI - Advanced Thermal InsulationTM provides superior thermal insulation and sound absorption, and is non-combustible. ATI - Advanced Thermal InsulationTM is a flexible mat insulation comprised of long E glass fibers oriented in a uniform manner, resulting in very high density insulation.   “As responsible architects, we prefer to use recycled products that are sustainable, non-combustible, and easy to handle,” says architect Michael Poris, AIA, principal of McIntosh Poris Associates.  “ATI’s density—combined with its slim profile—can allow for more options in building envelope construction.” A high-density insulation won’t lose its R-value when temperature drops. For example, a standard 6”, R-19 fibreglass batt that has low density, loses up to 80 percent of its insulating value when the temperature drops below 32°F.  “The marketplace is full of contradictory claims concerning relative strengths and weaknesses of various types of thermal insulation which is the very reason we developed ATI - Advanced Thermal Insulation™” states Anthony S. Camarota, principal of AMCRG, a material sciences consulting group. “R-Value is important, but building scientists know that focusing on R-Value to the exclusion of all other factors can result in disappointment with thermal envelope performance. It's known, for instance, that thermal bridging can reduce the actual energy efficiency of a wall by up to 50 percent. U.S .Scientists have proven that convective flows in very light density attic insulation can reduce its performance by more than 40 percent under winter conditions. Canadian researchers have reported a similar effect in walls,” continues Camarota. ATI’s™ ease of installation, combined with its exceptional thermal performance, enables ATI™ to realize the best payback value of any insulation available on the market today.    Combining these two features allows ATI™ to overcome the noted disadvantages of all other insulation systems. “The higher the insulation material’s density, the better the insulating quality of the product across a wide range of temperatures.” concludes Camarota About: TrimenECO is a sales agency dedicated to sales and distribution of innovative, high tech, green products used in the building and construction trades, as well as in other industries.    McIntosh Poris Associates is a full-service architecture, interiors, and urban design firm designing award-winning projects for residential, commercial, and institutional clients.  TrimenECO utilizes the services of McIntosh Poris Associates for technical and architectural consulting related to the usage of their products. Advanced Materials & Composites Group (AMCRG) is a materials sciences group specializing in the development of high performance, sustainable products for the building and construction industries. End